Client Segment:
Vertical:
The Challenge
Every new supermarket store demanded a new rack layout.
Every layout demanded redesign.
Every redesign meant recalculating BOMs, BOQs, and pricing manually.
For one of the region’s leading supermarket storage system manufacturers, growth itself had become a bottleneck.
Their design and sales teams were spending days sometimes weeks producing customized rack designs, validating layouts, preparing cost estimates, and generating quotations. By the time proposals reached customers, opportunities were already moving forward with faster competitors.
Customization was their strength.
But manual workflows were slowing them down.
The business needed speed, accuracy, and scalability without sacrificing customization.
Client’s Initial Hurdles
Before transformation began, the client faced multiple operational roadblocks:
Manual CAD modeling for every rack configuration
Spreadsheet-based BOM and BOQ calculations
No connection between layout, cost, and quotation
Frequent design changes requiring full rework
Errors discovered only during installation
Limited visualization for customer approvals
What should have been a streamlined design-to-order process had become fragmented and slow.
Why This Was Critical
Why did speed matter?
Retail expansion cycles were shrinking. The client needed to deliver layouts and quotations in hours not days.
Why did accuracy matter?
Incorrect BOMs or layout mismatches led to installation delays, rework, and cost overruns.
Why did visualization matter?
Without immersive previews, customers struggled to approve designs confidently, slowing decision-making.
Why did integration matter?
Disconnected tools meant design, costing, and sales teams worked in silos reducing efficiency.
Why did automation matter for growth?
To scale across multiple store projects simultaneously, the client needed a repeatable, intelligent system not manual effort.
Gaps in Existing Information
The existing workflow lacked:
A standardized component library
Direct linkage between layouts and pricing
Real-time BOM/BOQ generation
Centralized design rules
Visualization-driven validation
Most critically, there was no single source of truth connecting design, cost, and quotation.
Why Specific Requirements Mattered
This transformation required more than faster modeling.
The solution needed to:
Support full customization across store layouts
Maintain strict cost and quantity accuracy
Enable rapid proposal generation
Provide immersive client visualization
Scale across multiple retail projects
Accuracy, speed, and visualization had to work together not separately.
The Desapex Solution
Desapex engineered a comprehensive design automation ecosystem combining parametric modeling, rule-based intelligence, and real-time data integration.
1. Component Standardization
The client’s entire rack portfolio was simplified into 13 core parametric components, enabling unlimited configurations while maintaining consistency.
2. Intelligent Rule-Based Automation
Using Autodesk Inventor and iLogic:
Rack parameters updated automatically
Assemblies regenerated instantly
Compatibility and safety checks embedded
Invalid configurations prevented
3. Layout-Driven Design
Configured racks were placed directly into full 3D store layouts:
Aisle spacing and clearance validated
Fitment errors eliminated early
Real store environments simulated
4. Automated BOM, BOQ & Pricing
Every design automatically generated:
Rack-level BOMs
Full-store BOQs
Split material BOQs
Real-time pricing updates via Excel integration
Any change in design instantly updated cost and quantities.
5. Layout-to-Quotation Mapping
Each rack in the layout linked directly to cost and specification data enabling seamless transition from design to quotation.
6. Visualization & Client Experience
Real-time 3D layouts in Inventor
Immersive walkthroughs in Twinmotion
Faster client approvals with visual confidence
The system didn’t just automate design it transformed the entire sales and delivery workflow.
Project Timeline & Milestones
Duration: ~6–8 weeks from discovery to deployment
Key milestones:
Workflow analysis and requirement mapping
Component standardization
iLogic automation development
3D layout and visualization integration
BOM/BOQ and pricing automation
Testing with real store scenarios
Training and deployment
Software & Technology Used
Autodesk Inventor (parametric modeling & automation)
iLogic (rule-based configuration)
Microsoft Excel (dynamic pricing & BOQ integration)
Twinmotion (immersive visualization)
Custom automation logic and interfaces
The Real Business Value Delivered
The transformation created measurable impact across operations and sales.
Efficiency
45% reduction in design and order processing time
Designs generated in minutes instead of days
Accuracy
Error-free BOM and BOQ generation
Pre-validated layouts eliminating installation issues
Sales Growth
25% increase in sales within the first year
Faster proposals and better visual presentations
Improved customer confidence and faster approvals
Operational Excellence
Standardized component library
Real-time pricing updates
Seamless design-to-quotation workflow
The client moved from reactive manual design to a scalable, automated system ready for growth.
What This Means for Future Projects
For the client, this was more than automation.
It was a shift from manual engineering to intelligent manufacturing.
For Desapex, it demonstrated how design automation can directly influence revenue, speed, and customer experience not just engineering efficiency.
For the industry, it set a new benchmark:
Retail fixture design is no longer just about CAD models and spreadsheets.
It is about connected data, intelligent automation, and immersive visualization.
What once took days now takes minutes.
What once required multiple teams now happens in one unified workflow.
What once slowed growth now accelerates it.
And this is just the beginning.